Sales are the driving force of any company, but many are ill prepared to get their share. Sales of your business are submerging fast? It is time to rethink your marketing strategy and customer experience- two crucial factors in driving sales. It is the age of technology and to survive you need to not only equip yourself with the right technology but also keep updating the technology you use. Salesforce lightning is a widely used CRM in the business world. From best utilizing the data for formulating a marketing strategy to measuring the ROI, this CRM has an assortment of benefits. It helps to measure the return on investment in real time. Monitoring and executing resources, filtering data, analyzing data and improving customer experience are some of what the CRM helps you do for your business. Sometimes this does not work as you expect. If it happens to you, this means your Sales Lighting CRM needs upgrading. Of course, it has got some bugs that need to be fix...